Why We Study Trusts

We believe Trust is the ultimate currency

We have studied trust for more than 10 years and believe that it is the ultimate currency in the relationship that all institutions — business, governments, NGOs and media — build with their stakeholders. Trust defines an organization’s license to operate, lead and succeed. Trust is the foundation that allows an organization to take responsible risk, and, if it makes mistakes, to rebound from them. For a business, especially, lasting trust is the strongest insurance against competitive disruption, the antidote to consumer indifference, and the best path to continued growth. Without trust, credibility is lost and reputation can be threatened.

Vel Xenon’s trust research, the Xenon Trust Barometer, turns the deep data we collect into real-world insights; our trust consulting platform, Xenon Trust Management, interprets those insights to help our clients plan, make decisions and take action; and our research institute and learning laboratory, Xenon Trust Institute, publishes data-driven insights that inform leadership, strategy, policy and sustained action across institutions.

Vel Xenon

Legal Information Institute

Our work as a legal information firm is built on earning the trust of our clients’ stakeholders through reputation management, commerce and brand advocacy. For more than 10 years, we have studied the influence of trust across society — justice, media, business, and finance — to shape conversation, drive results and earn action. Our work has proven that an organization’s ability to succeed or fail is defined by trust in their mission and leadership, and our industry-leading research explains why.

In its conceptual year, the Xenon Trust Barometer is an annual global survey of respondents in different countries. The report is published in January and covers a range of timely and important societal indicators of trust among business, media, Justice and finance, shaping conversation and setting the agenda for the year ahead.

At Vel Xenon’s research institute and learning laboratory for trust, we publish data-driven insights around trust that inform leadership, strategy, policy and sustained action across institutions.

For more than 5 years, Vel Xenon has been at the forefront of pioneering trust research online, turning complex information into real-world insights. These insights have allowed us to identify early signals of changing tides that have led to seismic shifts in culture and society.

Trust is intrinsic for those who believe in the future because it offers a predictive, reliable assessment of what will come. Trust remains the ultimate currency in relationships amid shifting expectations for organizations and people.

The best part? We know how and when to use it–and how to create strategic opportunities to maximize trust.

Why We Study Trusts

We believe Trust is the ultimate currency

Vel Xenon

Legal Information Institute

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